Starting an online business is in no way an easy task and it’s not much different than starting a brick and mortar business.
Other than the cost and inventory pretty much everything else is the same.
When creating either type of business it’s absolutely vital that you make a name for yourself and create your own brand.
By doing this you’ll stand out from the next person and eventually this is how people will identify you.
Building your own brand also creates more trust and makes your business stand out from all the other no name businesses out there in the online world.
In the following article, I’ll be showing you the importance of creating your own brand and giving you a step by step guide for you to follow to start creating yours.
Why Brand Yourself?
Like I said earlier, branding yourself makes you stand out from the next person out there.
This also helps create a great first impression and could possibly open the door for growth in your business.
Creating your own brand gives your customers and potential clients a way to identify you and this creates a lasting impression that they won’t soon forget.
Without personal branding, your chances of becoming an authority in your niche and earning people’s respect will take you a whole lot longer and your chances of becoming successful online have just been cut in half.
Your personal brand should also describe what your business is all about and give people some kind of indication of what your business is all about.
4 Unique Ways To Establish Your Brand In The Online World
Creating your own personal brand can be accomplished in many ways!!
After thinking about this for several hours, I have narrowed this down to the 4 ways that have helped me create my very own brand.
This has allowed me to create a highly successful branded business that has helped me a generate a full time income over the past 4 years.
I’ll be sharing the top 4 ways that helped me build my personal brand that has allowed me to take my business to the next level and beyond.
Determine What You’re Good At
What are you good at?
When defining your brand it’s highly imperative that you sit down and give this some serious thought.
Once you come up with a few things that you have a decent amount of knowledge about your next step will be to narrow this down to the one that you excel in the most.
You don’t need to be an expert in this field by any means but you will need to know the basics and enough to get established and work your way up from there.
From here you’ll need to come up with a unique and captivating name for your business.
By doing this you’ll be establishing yourself as someone who has authority in your niche and knows what they’re talking about.
One of the key components that make up your brand and will determine your level of success online is a coming up with a catchy and thought provoking name for your business.
Owning Your Own Domain Name
It’s cool to start out with free websites so that you can test the market for a particular niche to see how competitive it is and determine whether your selected niche could be worth your time or not.
Once you have decided on a niche and you’re ready to get serious about building your business you should seriously consider purchasing your own domain name.
This not only lets Google know that you’re serious, it will also make you look more professional and help you build credibility with your potential customers and website visitors.
Essentially, this is like owning a piece of virtual real estate within the online world that will go up in value as you continue to add content to your site.
Having your own domain name plays a huge role in building your brand and getting yourself established online.
Establish A Presence Online
In order to create a successful brand in the online world it’s imperative that you establish some kind of presence online and get the word out to potential clients.
Let people know who you are and what your business represents!!
There are a few ways for you to establish a presence online which I’ll list for you guys below!!
Social Media- One of the best ways for you to establish a presence online is by tapping into the many social media platforms out there. The top 3 social media sites out there are Facebook, Twitter, and G+.
One of the most productive ways for you to build an audience and start engaging with them is by creating a business page and attracting people who are looking for help in your particular line of work AKA your branded business)
With millions of people on Facebook on a daily basis, it’s of utmost importance that you connect with these people and start engaging with them.
You should post to your page at least 2 to 3 times a week to keep your audience engaged.
Here are just a few things you could use to keep your audience engaged and build a massive following!!
- Blog Posts
- FB Live Videos
- Product Giveaways
Make A Lasting First Impression- As your business starts to gain traction and you become more established people are naturally going to start Googling your business name.
It’s absolutely vital that you are representing your business in the most professional way possible and making it easy for potential clients to find you when they Google your name.
Don’t Be Afraid To Invest In Your Business
When creating your own brand and establishing your business there are many cost-effective ways to go about doing this.
However, one of the worse things you could do that could have a seriously impact your business in a negative way is failing to invest into your business.
When first starting out online, it’s perfectly understandable to want to utilize as many of the free techniques and strategies to get your business off the ground and up and running.
What happens when you’re looking for ways to expand and looking for various ways to market your newly designed branded business?
Take a look at the few ways you can invest in your business to achieve maximum results
Getting The Proper Training- Let’s face it before you can reach any level of success it’s absolutely vital that you find the right program that offers step by step training, the right tools, and personal coaching and support when you need it the most.
Here’s the program that has helped me build my business and has shown me how to create my own personal brand over the past 4 years. Check It Out Here!!
Paid Advertising- When first starting out you will more than likely learn how to utilize free sources of traffic like SEO, Social Media, and various other free ways to drive traffic to your site.
As you begin building out your brand, it’s natural for you to want to invest in paid traffic sources. One of the most effective platforms for you to utilize is FB ads.
Unlike PPC where you’ll be targeting keywords, FB ads allow you to target audiences based on their interests. This is a much more targeted approach and one that has worked out quite well for me.
You can also set a daily or lifetime budget and control how much money you spend on each one of your ad campaigns.
My Closing Thoughts
If you take these 4 things that I’ve shared with you today to heart and take action on what I’ve shared with you today you’ll be on your way to creating your own successful brand that will stand out in the online world.
I can’t stress how important it is to create your own personal brand but before you can take any kind of action on any of the things I’ve listed above you’re going to need some guidance and a step by step plan of action.
If you happen to be new to all of this online stuff then you’re going to need to start building your business before creating any kind of branding.
When I first started out here a little over 4 years ago, I didn’t have a marketing degree, nor did I have the slightest clue about how to build websites that could make me money.
I just knew that I was sick and tired of being scammed by gurus out there who claim to hold the key to making millions overnight if you invest in their system.
Eventually, I discovered a company called Wealthy Affiliate!!
This is the place where I was finally able to make any sense of this internet marketing stuff and learn how all of this works.
They also showed me how I could make commissions from simply recommending other people’s products through something called affiliate marketing.
This involves building a website around a specifically targeted interest and recommending relevant products that are associated with the overall theme of your website.
They also have more advanced training that shows you how to market your business and expert training on how to build your own personal brand.
If this sounds like something that interests you and something you would love to learn more about this amazing opportunity then you should check them out for yourself and see what they have to offer you.
I really hope this article has helped you guys out and given you a few guidelines to follow when attempting to create your own personal brand in the online world.
Do you guys have any personal branding tips that you would like to add to this list?
I would love to hear all about it and I’m sure other people would as well.
Also, if you have any additional questions for me feel free to leave them in the comments below.
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I would really appreciate it!!